Level Up — Audience Map

Where to target ads to reach new audiences

● High — prioritise these postcodes
● Medium — worth including
● Lower priority

Click any dot for postcode details

Scoring modes

Switch layers using the panel ▶ (top right)

🔥 Existing Community
Heatmap of current Level Up members — your baseline. Red = already strong presence.

🎯 Default
Women 18–44 + progressive vote share. Best starting point for a general campaign.

🏘️ Deprivation
Boosts areas with higher poverty & economic hardship (Index of Multiple Deprivation). Avoids over-targeting gentrified areas.

🌍 Diversity
Boosts areas with higher Black, Asian & mixed-heritage populations — communities Level Up centres but mainstream orgs often miss.

⚡ All signals
Combines age, gender, vote, deprivation and diversity equally. Most aligned with Level Up's intersectional politics.